The American Academy of Dramatic Arts
for the Next 130 Years
Rebranding Part of
For more than 130 years, The American Academy of Dramatic Arts is a cornerstone to stage and cinematic history and has served as the training ground of hundreds of legendary names including Grace Kelly, Robert Redford and Anne Hathaway. The Academy’s alumni have been recognized for 110 Oscars®, 317 Emmys® and 94 Tonys®.
We were honored to be tasked to rebrand the school as it continues to train up the next generation of young actors from across the globe. Our mission was to focus on increasing recruitment while retaining its distinction.
We immersed ourselves into The Academy’s community, observing a profound group of instructors and administrators who dedicate their lives to their craft. We witnessed firsthand their tireless effort to connect students to acting and who they are as individuals. The empathy we gained from this experience guided each step of this process in telling their story.