01Our Mission

Rebranding Part of
American History


For more than 130 years, The American Academy of Dramatic Arts is a cornerstone to stage and cinematic history and has served as the training ground of hundreds of legendary names including Grace Kelly, Robert Redford and Anne Hathaway. The Academy’s alumni have been recognized for 110 Oscars®, 317 Emmys® and 94 Tonys®.

We were honored to be tasked to rebrand the school as it continues to train up the next generation of young actors from across the globe. Our mission was to focus on increasing recruitment while retaining its distinction.

02Our Approach

Discovering
the Distinction

We immersed ourselves into The Academy’s community, observing a profound group of instructors and administrators who dedicate their lives to their craft. We witnessed firsthand their tireless effort to connect students to acting and who they are as individuals. The empathy we gained from this experience guided each step of this process in telling their story.

03The Results

72% Increase

in applicants

In the first year after the new brand launch, The
Academy realized a measurable increase in applications
over previous years.

Award Winning

Creative

Our team’s commitment was
recognized by earning top
collegiate awards for The
Academy’s new branding
assets.

With great care, Anthem Republic has catapulted progress into our organization which will support and serve our beloved brand well into the next decade.

Lance Sticksel Director of Marketing