Investing in the
Future of Mobility
Our like-minded drive for the future of innovation brought The HELLA Group, an automotive technology leader in more than 35 countries, to Anthem Republic to create and launch the foundation and working channels of their newest division, HELLA Ventures. Their mission was to firmly establish a foothold in Silicon Valley, the hub of the technological world, as they attract, discover and invest in startups focused on the future of mobility.
Developing a Clear View of the Future
As a strategic partner, we came alongside and offered new ideas that built synergies and fortified HELLA’s name in a new marketplace. This included building technology that captures and qualifies startup leads for investment consideration and launching a prominent annual event in Silicon Valley.
Pulling Up a Seat to the
Silicon Valley Table
The event we created positioned HELLA as an industry thought leader. It gave them legitimacy and proved their commitment to innovation by allowing startups to showcase their ideas while creating a larger conversation with leadership speakers from Ford, Tesla and Mercedes.
Developing a Tool
As a 135-year-old industry leader, HELLA understands the importance of continued innovation. Engaging with exciting new technologies and knowing which opportunities are best for investment requires deep insight. To help this new venture, we created a unique CRM system that analyzes qualified startups and allows them to target the most promising opportunities. With this new clarity, they were able to make several investments within the first year.
From Investment to
a Sellable Brand
HELLA found an investment opportunity with BreezoMeter, an Israeli startup that provides real-time data on local air quality and pollution. They partnered to implement BreezoMeter’s cloud-based technology into vehicles so passengers could be protected from harmful air quality before entering a polluted area. We worked to brand the partnership as AirShield and empowered their sales team with OE-targeted marketing materials. Look for AirShield coming to a vehicle near you.
On The World's Stage
AirShield, HELLA’s exciting new partnership with
BreezoMeter, premiered to the world at
the International Motor Show in Frankfurt, Germany.