One Breath at a Time
A Brand Persona
that Delivers Trust
Millions of Americans suffer from sleep apnea. And in order to sleep, many are prescribed a CPAP machine by their doctors. What they’re not given is a way to clean their CPAPs. Introducing Sleep8, a revolutionary device that uses activated oxygen (O3) to sanitize CPAP machines. Our job was to create a friendly brand for a B2C audience, but also create something that would work well in the B2B space. Most importantly, we were tasked to educate users about how a clean CPAP would protect their health. Because, most had no idea their CPAPs could grow mold, cause sinus issues, or make them sick.
A Strategy for Peace of Mind
Based on consumer pain points, we redesigned Sleep8’s prototype to be more modern and easier to use. These two ideas influenced how we introduced the brand to the masses. This included work that ranged from an e-commerce site to the in-store experience at big box stores. We did this by educating CPAP users about how their health is directly tied to having a clean CPAP. It’s improving people’s lives and giving them the peace of mind to sleep and breathe easier.
From B2B to B2C:
Subscriptions and E-commerce
We created an e-commerce site to sell Sleep8 directly to customers. We also established a refill subscription service that sends customers a new filter bag every 3 months, which Sleep8 recommends. On top of that, we also created a portal just for distributors to purchase at bulk and track orders.
Educating Sleepers with a
How-to Video Series
Health is important to Sleep8 users, so we created a series of how-to videos on taking care of their Sleep8 device. The videos demonstrate proper use and techniques to keep the device working in tip-top shape, guaranteeing users the best results.
Sleep8 on the Shelf
We didn’t stop at creating the packaging for Sleep8, we also created a retail presence for the brand at trade shows, big box stores, and shelf displays.