Sleep8

Based on consumer pain points, we redesigned Sleep8’s prototype to be more modern and easier to use. These two ideas influenced how we introduced the brand to the masses. This included work that ranged from an e-commerce site to the in-store experience at big box stores. We did this by educating CPAP users about how their health is directly tied to having a clean CPAP. It’s improving people’s lives and giving them the peace of mind to sleep and breathe easier.

We created an e-commerce site to sell Sleep8 directly to customers. We also established a refill subscription service that sends customers a new filter bag every 3 months, which Sleep8 recommends. On top of that, we also created a portal just for distributors to purchase at bulk and track orders.

Health is important to Sleep8 users, so we created a series of how-to videos on taking care of their Sleep8 device. The videos demonstrate proper use and techniques to keep the device working in tip-top shape, guaranteeing users the best results.

We didn’t stop at creating the packaging for Sleep8, we also created a retail presence for the brand at trade shows, big box stores, and shelf displays.