TAKL

We started by creating a highly-targeted social campaign on YouTube, Facebook, and Instagram for a millennial audience in select markets (Denver, Charlotte, Chicago, NYC, and Austin). It was a chance for us to earn the trust of our client, but also to show them that with the right strategy, we could create effective engagement—and for a lower cost. This process helped Takl to establish a strong acquisition funnel that follows the customer on their journey and ultimately proves an ROI strategy that can be scaled into other markets.

Additional ads were created to connect with millennials online and on several social media platforms. The ads drove users to the videos we created and helped Takl garner more than a million views.

For our latest campaign, Anthem Republic collaborated with Takl’s spokeswoman, Kathie Lee Gifford, to create a series of national television commercials. They premiered soon after Kathie Lee’s last appearance on the morning program, Today with Kathie Lee and Hoda. We focused the spots on how easy and helpful Takl is to use, enticing the audience to get their to-do lists done.