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01Our Mission
Takl Logo

A Deep Data Dive

Takl is an online and mobile app where users get fast help from approved providers to get small jobs done around the home or office. It’s a national leader in on-demand services and is currently available in more than 75 cities across the United States. As Takl expands their reach further, they enlisted our help to create a digital media spend strategy that would gather deeper data to better understand the customer journey and prove return on investment.

02Our Approach and Results

Test, Prove, and Scale
on a Social Campaign

We started by creating a highly-targeted social campaign on YouTube, Facebook, and Instagram for a millennial audience in select markets (Denver, Charlotte, Chicago, NYC, and Austin). It was a chance for us to earn the trust of our client, but also to show them that with the right strategy, we could create effective engagement—and for a lower cost. This process helped Takl to establish a strong acquisition funnel that follows the customer on their journey and ultimately proves an ROI strategy that can be scaled into other markets.

Watch the video
Watch the video
Watch the video

Connecting with a
Millennial Audience

Additional ads were created to connect with millennials online and on several social media platforms. The ads drove users to the videos we created and helped Takl garner more than a million views.

Social campaign image
Social campaign image
Social campaign image
Social campaign image
Social campaign image
Social campaign image

78% Less

Cost Per Engagement

Online ads drove users to a landing page that allowed them to book a job and learn more, at a much lower per-engagement cost.

Mobile landing page

225% Increase

In Time Spent

We created a unique, interactive landing page to educate users about the variety of services offered while increasing brand interaction.

Launching a National Campaign with a Strong Influencer

For our latest campaign, Anthem Republic collaborated with Takl’s spokeswoman, Kathie Lee Gifford, to create a series of national television commercials. They premiered soon after Kathie Lee’s last appearance on the morning program, Today with Kathie Lee and Hoda. We focused the spots on how easy and helpful Takl is to use, enticing the audience to get their to-do lists done.

Kathie Lee commercial