A Funnel that
A Deep Data Dive
Takl is an online and mobile app where users get fast help from approved providers to get small jobs done around the home or office. It’s a national leader in on-demand services and is currently available in more than 75 cities across the United States. As Takl expands their reach further, they enlisted our help to create a digital media spend strategy that would gather deeper data to better understand the customer journey and prove return on investment.
Test, Prove, and Scale
a Social Campaign
We started by creating a highly-targeted social campaign on YouTube, Facebook, and Instagram for a millennial audience in select markets (Denver, Charlotte, Chicago, NYC, and Austin). It was a chance for us to earn the trust of our client, but also to show them that with the right strategy, we could create effective engagement—and for a lower cost. This process helped Takl to establish a strong acquisition funnel that follows the customer on their journey and ultimately proves an ROI strategy that can be scaled into other markets.
Connecting with a
Additional ads were created to connect with millennials online and on several social media platforms. The ads drove users to the videos we created and helped Takl garner more than a million views.
Cost Per Engagement
Online ads drove users to a landing page that allowed them to book a job and learn more, at a much lower per-engagement cost.
Launching a National
Campaign with a Strong Influencer
For our latest campaign, Anthem Republic collaborated with Takl’s spokeswoman, Kathie Lee Gifford, to create a series of national television commercials. They premiered soon after Kathie Lee’s last appearance on the morning program, Today with Kathie Lee and Hoda. We focused the spots on how easy and helpful Takl is to use, enticing the audience to get their to-do lists done.