{"id":135,"date":"2018-12-19T13:13:24","date_gmt":"2018-12-19T13:13:24","guid":{"rendered":"https:\/\/www.anthemrepublic.com\/the-intersection\/?p=135"},"modified":"2020-01-03T20:22:13","modified_gmt":"2020-01-03T20:22:13","slug":"an-investigation-of-instagrammability","status":"publish","type":"post","link":"https:\/\/www.anthemrepublic.com\/the-intersection\/an-investigation-of-instagrammability\/","title":{"rendered":"An Investigation of Instagrammability"},"content":{"rendered":"\n

How can companies utilize people\u2019s psychological need for attention and belonging to make online word-of-mouth magic happen for their product or service?<\/p><\/blockquote>\n\n\n\n

Instagram has over 800 million<\/a> active monthly users. Every minute, 46,740<\/a> pictures are posted. People go crazy for the opportunity to capture other people\u2019s attention. As users get more followers and more eyes on their profile, they all attempt to rise up to the challenge of living an Instagrammable life. There are varying levels of commitment to this challenge: some people don\u2019t put a lot of thought into their Instagram presence, but others have made it into a whole project. With apps like Plann<\/a>, people can organize pictures on their profiles to see what they look like before they even post them. Thanks to Instagram, the word \u201caesthetic\u201d is popular again. <\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

This raises some good questions for brands: when everyone has such high standards for their own Instagram profiles, how can brands end up being showcased organically on Instagram? How can companies utilize people\u2019s psychological need for attention and belonging to make online word-of-mouth magic happen for their product or service? I don\u2019t have all the answers, but a good start is to look at some of the local and national brands that have done it. In seeing what they have in common, maybe you\u2019ll get a few ideas. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

1. Coffee and Coconuts<\/strong><\/h3>\n\n\n\n

This coffee shop is the brainchild of country music mogul Missi Gallimore. In combining her love of the beach with her love of coffee, she opened this charming caf\u00e9 in the growing Berry Farms community of Franklin, Tennessee. It\u2019s bright, colorful, and pure without looking sterile or manufactured. While most coffee shops go for a wooden, rustic, or industrial vibe, Coffee and Coconuts stands out for its atmosphere of color and relaxation. Combine it all, and it\u2019s an Instagram magnet. The hanging swings are a shoe-in for a photo-op, and even the bathrooms just beg you to take a mirror selfie.<\/p>\n\n\n\n

\nhttps:\/\/www.instagram.com\/p\/BiK42j_hhE4\/\n<\/div><\/figure>\n\n\n\n
\n
<\/div>
<\/div>
<\/div><\/div><\/div>
<\/div>
<\/path><\/g><\/g><\/g><\/svg><\/div>
View this post on Instagram<\/div><\/div>
<\/div>
<\/div>
<\/div>
<\/div><\/div>
<\/div>
<\/div><\/div>
<\/div>
<\/div>
<\/div><\/div><\/div><\/a>

attention. I FOUND A FLAMINGO BATHROOM. carry on with your day.<\/a><\/p>

A post shared by Bailey Rushlow<\/a> (@baileynrushlow) on